Advertising training courses and schools
AA, BA, B.Sc, MA, MBA in Advertising programs, certificates, diplomas and degrees

Total 336 training course(s)/program(s) at schools in United States.



Colorado State University OnlinePlus

Training Center/Campus: Fort Collins, Colorado, United States
Phone No.: (877) 491-4336

Advertising

Course Format: Online / Virtual Classroom / Webinar

Advertising principles and techniques used to develop effective advertising campaigns.


LIM College

Training Center/Campus: New York City, New York, United States
Phone No.: 212.752.1530

International Advertising and Media Communications

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This course studies the disciplines of advertising and media communications, which have become powerful and influential forces around the world. Culture in local countries will be explored to determine the impact of advertising, sales promotion, marketing, public relations, sponsorships, Internet communication, and forms of corporate communication such as green marketing. The changing role of consumers and their increased power of choice and product selection, which shifts control in the global marketing system, will also be studied.


School of Visual Arts

Training Center/Campus: New York City, New York, United States
Phone No.: 212.592.2000

Political and Advocacy Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Create ads to influence public opinion or to effect social change. Learn how to harness advertising techniques and develop your skills while building a portfolio of advocacy pieces. This course will focus on developing strong concepts and building compelling ads that persuade and motivate people. Open to copywriters, art directors and media creators, topics will include most major media: television, radio, direct mail, outdoor, print, collateral and web ads. Students will work on assignments outside of class in the media of their choice and produce a set of portfolio pieces. Sessions will include lectures on the key topics of advocacy advertising, viewing of current ads and successful campaigns from the past, and the presentation and critique of students&,#146, creative output. Guest professionals from the field will discuss their approaches and techniques.


Pace University

Training Center/Campus: New York City, New York, United States
Phone No.: 866-722-3338

Advertising Campaign and Media Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment

An advanced course for students pursuing careers in advertising or product management. Uses case studies and lectures to develop skills in the key areas of advertising management. Students are required to develop total advertising campaigns and national media plans.

Advertising and Sales Promotion

Course Format: Public Course / Instructor-Led / Open Enrollment

Applies advertising and sales promotion, the most visible elements of the promotion function, to achievement of marketing management objectives. Topics include: objectives, targets, budgets, media, themes, measurement and research. Students are required to prepare promotion plans for existing or new products or services.


Baruch College Continuing & Professional Studies

Training Center/Campus: New York City, New York, United States
Phone No.: 646-312-5000

Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Advertising is a paid, one-way communication through a medium in which the sponsor is identified and themessage is controlled by the sponsor. Every major medium is used to deliver these messages. Advertisements are usually placed anywhere an audience can easily access. Topics covered include account planning &, research, developing ad plans, creative strategy, execution &, process, and producing ads for print, electronics &, digital media.


Baruch College

Training Center/Campus: New York City, New York, United States
Phone No.: 646-312-1000

Corporate Advertising, Image, and Identity

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This course examines the nature of corporate image and reputation, the process of managing corporate identity process, and the role of corporate (nonproduct) advertising in a corporate communication program. Students will receive a sufficient understanding of the theory, research, and practice of corporate advertising, image, and identity to enable them to plan, manage, and evaluate corporate programs in this area.

Prerequisite: None

Corporate Representation in Film, TV, Advertising, and New Media

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This course critically explores how corporations and the people who work in them have been represented in film, television, advertising, and digital media and what corporate communication specialists can learn from this rich visual history. Course readings will include material from the fields of film studies, visual studies, cultural studies, advertising, and corporate communication. Assignments include close textual analysis of screenings, in-class presentations, take-home midterm, and a final 15-page research paper.

Prerequisite: None

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment  V

This course will provide a comprehensive understanding of the rapidly changing field of advertising and promotion from an integrated marketing communications perspective. The focus will be on how the various elements of an organization&,#146,s promotional mix are combined to develop a total marketing communications program that sends a consistent message to customers. Those elements of the promotional mix will include advertising, direct and interactive marketing, use of the Internet and new media, public relations, trade promotion, and consumer promotion.

Global Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Marketing analytics, the application of statistical and information analysis to marketing decisions, has changed the landscape of marketing responsibilities and accountability. This course endeavors to teach students to understand the strategic goals and usage of techniques as opposed to focusing on the statistics. More than ever before, marketing strategy is defined and progress is tracked using advanced analytic models and metrics. The emergence of online and wireless communication and distribution channels has amplified this trend dramatically.


Otis College of Art and Design

Training Center/Campus: Los Angeles, California, United States
Phone No.: (310) 665-6800

Interactive Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment

This course introduces students to the various opportunities for advertising in the online arena. They will be applying fundamental advertising concepts to emerging media such as online banners and web campaigns. This class will challenge students to be nimble and fluid with their campaigns.

Advertising Design

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Advertising Design is one of three programs of study offered in the Communication Arts Department. Other programs of study are Illustration and Graphic Design.

Effective advertising forges a strong emotional connection between a brand and its intended audience. Students delve deeply into all aspects of the advertising process, from research/strategy, creative brief development, and campaign development to teamwork and presentation. Solving complex brand problems that real-world companies deal with on a daily basis is the cornerstone of the curriculum. Students develop and execute multiple campaigns over a broad range of media, including print, television, Web, and social media. Recent alumni have been hired by top agencies working on accounts such as Infiniti, Visa, Benetton, PacSun, and Honda.


Los Angeles Trade Technical College

Training Center/Campus: Los Angeles, California, United States
Phone No.: (213) 763-7000

ADVERTISING

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Are you clever with words? Do you see the world in creative ways? Art Directors use their talents to influence public thinking and set future trends. We will teach you to think with greater imagination, target specific audience segments, and train you to develop your visual ideas conceptually. You will learn quick sketching techniques, color psychology and its application to ad layout, and typography. Your ideas and images will be developed on Macintosh computers as finished portfolio samples utilizing graphic software used by advertising agencies and design studios.


University of California, Los Angeles

Training Center/Campus: Los Angeles, California, United States
Phone No.: 310-825-4321

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment

Detailed review of use of communication tools in marketing. Critical review of advertising and promotional policies from developmental and executional perspectives. Discussion of other forms of marketing communications, with goal of helping students develop integrated communication strategies.


Lewis University

Training Centers/Campuses: Albuquerque, Chicago, Oak Brook, Romeoville, , United States
Phone No.: (800) 897-9000

Public Relations/Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Why Lewis for Public Relations/Advertising? •Learn the art of persuasion and how to effectively change attitudes, beliefs and behaviors
•Learn to competently and creatively communicate through a variety of traditional and digital mediums
•Learn to internalize customer desires and apprehensions in order to effectively frame product and organizational solutions
•Learn the ethical craft of public relations and advertising, helping to inform and empower the world to make better decisions
•Learn to effectively represent a product or organization to customers, community members and the media
•Develop competencies in media management, publicity creation, event planning and promotional material production
•Develop best practice skills in writing, design, photography and social media to assist in the art of persuasion
•Learn to conduct market research assessment to investigate, target and cater to specific audiences
•Small class sizes and suppo... [Read More]


Columbia College Chicago

Training Center/Campus: Chicago, Illinois, United States
Phone No.: (312) 369-1000

Interactive Advertising Campaign Development

Course Format: Public Course / Instructor-Led / Open Enrollment  V

In this elective course, offered and taught jointly by Interactive Arts and Media and the Marketing Communication Department, students will develop interactive advertising campaigns for select products/services. This course will challenge student teams from each department to conduct research, develop strategies, create concepts and produce digital campaigns. At the culmination of the course, students will formally present their fully developed interactive campaigns and will have produced work for their portfolios.

B2B advertising Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or B2B advertising. Designed to help students understand key differences between business-to-business versus regular business-to-consumer or B2C advertising, this course requires the students?development of B2B campaigns for inclusion in their portfolios.

Interactive Advertising Campaign

Course Format: Public Course / Instructor-Led / Open Enrollment  V

Student teams from the Marketing Communication Department and Interactive Arts &, Media Department will conduct research, develop strategies, create concepts and produce interactive advertising campaigns for select products and services. The students will formally present their fully developed interactive campaigns and will have produced work for their portfolios.

Advertising Design

Course Format: Public Course / Instructor-Led / Open Enrollment

This course teaches conceptual skills in both verbal and visual advertising. Students create integrated advertising across a spectrum of applications, magazine ads through collateral items–brochures, direct mail, etc.

Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment  V

In this advertising program students acquire general and specific knowledge about the development of effective advertising strategies and concepts, whether targeted to the overall mass consumer market or selected market segments. Domestic and international in scope, the program is attuned to diversity issues and cultural phenomena. Offering options in account planning, creative, media productions, and general practice, our curriculum immerses students in the study of consumer behavior, media (planning, buying, and selling) copywriting, art direction, sales promotion, direct marketing, and the production of advertising materials. Students are also exposed to ongoing and emerging advertising management and ethical issues from a real-world perspective.

Advertising Art Direction

Course Format: Public Course / Instructor-Led / Open Enrollment  V

The Bachelor of Arts degree in Advertising Art Direction program will educate students to seriously pursue careers in advertising art direction, preparing students to understand visual and verbal communications within the context of commerce and marketing. They are trained in the basic skills and aesthetics of advertising, marketing, and business. Upon matriculation, the student will have the appropriate knowledge, skills, conceptual thinking, visual problem solving, creative strategic planning, and related skills in preparation for an entry-level career in advertising. They will possess broad perspectives and creative insights to face the ever-evolving advertising culture, particularly electronic, digital and mobile media.

Upon successful completion of this program, students should be able to:
•Describe, analyze, and interpret advertising art concepts within social, historical and theoretical contexts.
•Interpret and express advertising art concepts and ... [Read More]

Pages: 1 2 3 4 5 6 ...

[ Popular Topics ]



- Course Subjects -
Ask for Training
Add Courses